Professional Portfolio — Experience Development

The Rum Cave | Saint Lucia

THE RUM CAVE

THE RUM CAVE

As a Rum Curator at a luxury Caribbean resort, Karla Rodríguez helped bring a premium rum experience to life, combining curated tastings, Caribbean storytelling, food pairings, and personalized guest engagement. Her work includes developing the guest journey, refining the experience concept, and personally hosting its delivery.

Saint Lucia

Launched November 11, 2025

The Rum Cave hospitality experience at Zoëtry Marigot Bay Saint Lucia

02 · THE TRANSFORMATION

BEFORE

COMPLIMENTARY LOCAL RUM TASTING

AFTER

RUM + FOOD + CIGAR PAIRING EXPERIENCE

COMMERCIAL POSITIONING

US$75 + TAX PER GUEST

03

EXPERIENCE DESIGN

Guests are not simply tasting rum. They are guided through Caribbean flavour, story, pairing, education and hospitality within an immersive environment.

PREMIUM RUM + CARIBBEAN FOOD + CIGAR PAIRING + CULTURAL STORYTELLING + GUIDED EDUCATION + PERSONALIZED HOSTING + IMMERSIVE ATMOSPHERE

Host presenting the Rum Cave guest experience
Rum service detail within the Rum Cave experience
Food pairing prepared for the Rum Cave guest experience

04

COMMERCIAL MODEL

COMMERCIAL MODEL

US$75 + TAX

PER GUEST

16

MAXIMUM GUESTS / SEATING

2

SEATINGS

US$600–750

TYPICAL GROSS REVENUE POTENTIAL / SEATING

Based on approximately 8–10 guests per seating.

UP TO US$2,400

MAXIMUM GROSS REVENUE CAPACITY ACROSS TWO COMPLETELY FULL SEATINGS

Capacity-based gross revenue potential; not reported actual revenue or profit.

05

GUEST VALIDATION

GUEST VALIDATION

Post-Stay Guest Feedback · HySat / Medallia

MEMORABILITY

“Outstanding experience, one of the highlights of our stay.”

PRODUCT RELEVANCE

“This was exactly the experience we were looking for.”

KNOWLEDGE & STORYTELLING

“The level of insight and knowledge from our host was exceptional.”

HOSTING & PAIRING

“Karla was absolutely incredible. So knowledgeable and made the experience super memorable. The food pairings were also INCREDIBLE.”

Explore the published Rum Cave experience and pairing journey.

VIEW THE LIVE EXPERIENCE ↗

Guests sharing the Rum Cave experience at Zoëtry Marigot Bay Saint Lucia

WHAT GUESTS CONSISTENTLY VALUE

WHAT GUESTS CONSISTENTLY VALUE

KNOWLEDGE & STORYTELLING · FOOD & RUM PAIRING · PERSONALIZED HOSTING · CULTURAL CONNECTION · MEMORABILITY · ATMOSPHERE

06 · THE OUTCOME

COMPLIMENTARY TASTING → PREMIUM STRUCTURED EXPERIENCE → BOOKABLE US$75+ PRODUCT → REPEATABLE TWO-SEATING FORMAT → POST-STAY GUEST VALIDATION

COMPLIMENTARY TASTING → PREMIUM STRUCTURED EXPERIENCE → BOOKABLE US$75+ PRODUCT → REPEATABLE TWO-SEATING FORMAT → POST-STAY GUEST VALIDATION

A professional portfolio example of experience development in a luxury Caribbean resort.

FROM AN EXISTING HOSPITALITY TOUCHPOINT TO A PREMIUM GUEST EXPERIENCE.

This case study reflects Karla Rodríguez’s professional work within the resort; it does not represent a BEYOND Experiences client engagement or venue ownership.

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